Normcore Signature Shampoo

Highly-pigmented purple leave-in drops neutralize unwanted brassy and yellow tones for an icy finish; drops promote vibrancy and prolongs your color.

Mix this ultra-concentrated formula with your favorite amika cream or oil-based product for perfectly toned, icy results. The easy-to-use and precise dispenser provides the ability to tailor your mixture based on hair color and level of toning needed. Just a few drops go a long way.

Why it's special

Cancels out yellow or brassy undertones for a cool, icy finish.

Mixes easily with any cream or oil-based wash or styling hair product.

Customizable dosage allows for personalized hair toning.

Who it's for

Anyone looking to neutralize unwanted brassy and yellow tones for an icy finish.

How to use

• Press down on top of the dispenser to add drops into your hand.

• Mix 1 to 3 pumps of mixtape purple blonde toning enhancing drops with the leave-in or rinse-out product of your choice. Apply to hair and proceed as usual.

• We recommend adding drops to normcore signature shampoo and conditioner or supernova moisture and shine cream (products sold separately)

• Wash hands immediately after use.

Key ingredients

Sea Buckthorn- One of the most potent natural ingredients on the planet, this "superfruit" is one of the few known plant sources of the fatty-acid Omega 7 typically found in fish oil. Omega 7 promotes elasticity and provides superior hydration making it the ultimate holy grail ingredient for hair and scalp.