Highly concentrated purple shampoo cleanses, tones, and repairs while keeping hair hydrated from roots to ends. Sulfate-free formula creates a rich lather to neutralize brassiness and boost brightness after one use for all blonde, lightened, and grey hair.
3x brighter compared to top purple shampoos.
How to use
Apply to wet hair, lather fully, and let process.
2-3 times per week or as often as needed to neutralize unwanted brassiness.
For all blonde, lightened, and grey hair.